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about us

" 60 years of tradition"

“Brown Sugar Ombré Effect” presented inside the edge of our signature Brown Sugar Boba Milk is named ‘happiness pattern’ by Xing Fu Tang’s Founder, Edison Chen. Xing Fu means ‘happiness’ in Chinese. This is the warm-hearted, true Story of Xing Fu Tang’s founder.

“I was brought up by my grandparents in Chiayi. I still remember they loved me and had my best interests at heart when they cooked stir-fried brown sugar for me as a traditional snack. The recipe is a Chen family secret. Once, the brown sugar became overcooked when my grandma neglected to check the cooking time as she took care of me, her naughty grandson. Unexpectedly, the flavor of the brown sugar became richer and more aromatic. The visually-appealing brown sugar ombré effect first formed when my grandma poured it into a cup. These ‘XingFu’ drips symbolize the love of my grandma and a reachable happiness. Chen’s distinct brown sugar flavor leaves a fragrant scent after finishing a cup, an experience you can only get at Xing Fu Tang.

Xing Fu Tang is the pioneer that invented “Xing Fu pattern”

We replace regular white sugar with brown sugar to achieve a deeper and complex taste with aroma that is inviting. We choose brown sugar as it is a type of traditional delicacy that older generation in Taiwan have always enjoyed and widely used for making local snacks. Xing Fu Tang always has our customers’ best interests in heart. We preserve an antique, natural technique to make brown sugar, integrating Taiwanese culture into our brand. This distinct, natural flavor always draws customers’ to return Xing Fu Tang.

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